The work and the result

A Brazilian outlet opened an international operation with its entire archive in Portuguese. The backlog had to be translated, and every new story after it, at the pace of a newsroom that doesn't stop to wait for a translator.

Two agents in a loop: one translates, the other grades the translation against the source and sends it back for correction until the score clears the bar. The language pair is a configuration parameter, so opening a new language doesn't mean touching the engine.

In production ever since, translating each story as it publishes. Human review sits at the point where it decides: an editor watches the queue and steps in when a text calls for judgment.

The homepage was the same for everyone. The client wanted each reader to find what interests them first, without the newsroom losing its say over what matters that day.

Human curation, automatic content tagging and a model that learns from reading behavior, combined into one queue. The desk pins what has to appear; the order of everything else is computed per reader.

Both curves rose after the switch. The numbers belong to the client and aren't cleared for this page, so they stay in the conversation, under NDA.

The fair wanted to give each of its main partners a piece made for them. Every artwork had to be individual, all of them had to read as one visual family, and the deadline was the fair's own.

We locked the art direction first, palette, texture and framing, and only then generated the pieces against that reference, one at a time, with curation and adjustment at every round.

Every partner received the piece made for them within the fair's deadline. The client credits the gift with a closer relationship to that group.